Process

Process

Process

- take a stroll through my design brain-
- take a stroll through my design brain-
INSIGHTFUL LIVING W/ MARISSA KATHERINE
- sketchbook -
- sketchbook -
peek through my early sketches
peek through my early sketches
concepts - round 1
concepts - round 1
Hit or Miss?

Complete MISS!

Feedback: Muted tones were a big no-no. She realized she didn't want produce in the logo because it might mislead people that she only makes recipes and handles food.

Use more bold geometric shapes to show her personality and give a more holistic sense of the services she offers.

- back to the drawing board! -
- back to the drawing board! -
peek through the next phase of sketches
peek through the next phase of sketches
concepts - round 2
concepts - round 2
Hit or Miss?

HIT! Nailed it!

Feedback: She loved the bold geometric shapes and felt like the last logo tied everything together.

now for the colors . . .
now for the colors . . .
This is where we landed!
This is where we landed!
Thanks for making it to the end! (〜 ̄▽ ̄)〜
Thanks for making it to the end!
(〜 ̄▽ ̄)〜

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