Insightful Living w. MK
Insightful Living w. MK
Marissa wanted to launch a brand identity and logo design that holistically tied together her personality and her approach to an intuitive lifestyle.
Designed with Carolyn Wagner Inc.
Client
Marissa Katherine
Year
2024
Services
Branding, Logo Design
Role
Freelance Jr. Graphic Designer
Background
Background
Her goal is for everyone to be equipped with knowledge in healthy cooking, farm building, informed traveling, and emotional processing.
All this in one brand identity?
No pressure.
Her goal is for everyone to be equipped with knowledge in healthy cooking, farm building, informed traveling, and emotional processing.
All this in one brand identity?
No pressure.
Background
Her goal is for everyone to be equipped with knowledge in healthy cooking, farm building, informed traveling, and emotional processing.
All this in one brand identity?
No pressure.
Impact
Impact
Because of my intentional time with Marissa, deep diving into her vision, we were able to design a logo that she felt really represented her.
Because of my intentional time with Marissa, deep diving into her vision, we were able to design a logo that she felt really represented her.
Impact
Because of my intentional time with Marissa, deep diving into her vision, we were able to design a logo that she felt really represented her.
Approach
Approach
Connection and community were big factors for Marissa, so I explored shapes that resembled people, connections, and growth.
Connection and community were big factors for Marissa, so I explored shapes that resembled people, connections, and growth.
Approach
Connection and community were big factors for Marissa, so I explored shapes that resembled people, connections, and growth.
Bold. Fresh. Bright. Inviting.
Marissa needed her brand identity to emulate connection through well-being. Since she has many services to offer, the tricky part was marrying professionalism with playfulness.
Think I got it right?
Bold. Fresh. Bright. Inviting.
Marissa needed her brand identity to emulate connection through well-being. Since she has many services to offer, the tricky part was marrying professionalism with playfulness.
Think I got it right?
Takeaways
Takeaways
This project was actually more difficult than anticipated since there were many services to consider and Marissa wanted that wow factor when she saw her brand. As nice as all this looks, it took time to capture her vision. Turns out when you get together and crack heads, beautiful stuff comes out. Go figure.
This project was actually more difficult than anticipated since there were many services to consider and Marissa wanted that wow factor when she saw her brand. As nice as all this looks, it took time to capture her vision. Turns out when you get together and crack heads, beautiful stuff comes out. Go figure.
Takeaways
This project was actually more difficult than anticipated since there were many services to consider and Marissa wanted that wow factor when she saw her brand. As nice as all this looks, it took time to capture her vision. Turns out when you get together and crack heads, beautiful stuff comes out. Go figure.
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