Uptree
Uptree
Uptree fosters better eating habits and food mentality by allowing users to take care of a pet. This app encourages intuitive eating and mitigates stress around food intake by using playful, educational, and emotional practices.
Client
Concept Design
Year
2023
Services
Branding, UX/UI Design, Research
Research
Research
In order to best calibrate this design to my audience, I spent over 5 months researching, interviewing, and surveying my target group and industry experts.
In order to best calibrate this design to my audience, I spent over 5 months researching, interviewing, and surveying my target group and industry experts.
Research
In order to best calibrate this design to my audience, I spent over 5 months researching, interviewing, and surveying my target group and industry experts.
User Journey
User Journey
This user flow was optimized to create a seamless process of building habits and nurturing your pet.
This user flow was optimized to create a seamless process of building habits and nurturing your pet.
User Journey
This user flow was optimized to create a seamless process of building habits and nurturing your pet.
Calming. Fresh. Playful.
I went with a tropical theme for the colors and illustrations, which is inspired by the calming experience of being outside in nature.
Calming. Fresh. Playful.
I went with a tropical theme for the colors and illustrations, which is inspired by the calming experience of being outside in nature.
Takeaways
Takeaways
This project gave me a great opportunity to deep dive into Figma, UX/UI Design, and illustration. All welcome challenges. The project proved overall successful since people felt invited and encouraged into the app when they used the prototype.
However, after many months of UX design research, I still didn't get everything I needed to make a concise design. Turns out R&D is hard with only one person. Next time, I would approach things simpler - probably have less features.
This project gave me a great opportunity to deep dive into Figma, UX/UI Design, and illustration. All welcome challenges. The project proved overall successful since people felt invited and encouraged into the app when they used the prototype.
However, after many months of UX design research, I still didn't get everything I needed to make a concise design. Turns out R&D is hard with only one person. Next time, I would approach things simpler - probably have less features.
Takeaways
This project gave me a great opportunity to deep dive into Figma, UX/UI Design, and illustration. All welcome challenges. The project proved overall successful since people felt invited and encouraged into the app when they used the prototype.
However, after many months of UX design research, I still didn't get everything I needed to make a concise design. Turns out R&D is hard with only one person. Next time, I would approach things simpler - probably have less features.
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