Essential Campaign
Essential Campaign
This campaign concept is an opportunity for Skechers to give back and celebrate the vital roles essential workers have provided during the pandemic.
Client
Concept Design
Year
2022
Services
Branding, Promotional Media Assets
Problem
Problem
The pandemic caused a major increase in mental health issues, especially among those on the front lines. This campaign is to acknowledge these issues, while celebrating those who have been dedicated to their jobs as essential workers during this time.
The pandemic caused a major increase in mental health issues, especially among those on the front lines. This campaign is to acknowledge these issues, while celebrating those who have been dedicated to their jobs as essential workers during this time.
Problem
The pandemic caused a major increase in mental health issues, especially among those on the front lines. This campaign is to acknowledge these issues, while celebrating those who have been dedicated to their jobs as essential workers during this time.
Research
Research
Essential workers were more than twice as likely to have been diagnosed with a mental health disorder since the pandemic started.
In the first year of the COVID-19 pandemic, anxiety and depression globally increased by a massive 25%.
Essential workers were more than twice as likely to have been diagnosed with a mental health disorder since the pandemic started.
In the first year of the COVID-19 pandemic, anxiety and depression globally increased by a massive 25%.
Research
Essential workers were more than twice as likely to have been diagnosed with a mental health disorder since the pandemic started.
In the first year of the COVID-19 pandemic, anxiety and depression globally increased by a massive 25%.
Concept
Concept
To marks 30 years of Skechers, I'm proposing the Essential Campaign.
To celebrate essential workers, 25% of the proceeds will be donated to mental health foundations, city hospitals, and schools.
To marks 30 years of Skechers, I'm proposing the Essential Campaign.
To celebrate essential workers, 25% of the proceeds will be donated to mental health foundations, city hospitals, and schools.
Concept
To marks 30 years of Skechers, I'm proposing the Essential Campaign.
To celebrate essential workers, 25% of the proceeds will be donated to mental health foundations, city hospitals, and schools.
Familiar & Comfortable.
The campaign's identity needed to resonate with essential workers and the cloud-like comfort they will experience in Skechers shoes.
Familiar & Comfortable.
The campaign's identity needed to resonate with essential workers and the cloud-like comfort they will experience in Skechers shoes.
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